The Wall Street Journal recently compared the Hero 4 Session to an Apple iPod Shuffle, but there is a key difference - the Shuffle was always marketed as a cheaper alternative to the full-sized iPod. The Session's only advantage over the Silver is its size. The Hero 4 Silver, which costs the same, has a touch LCD screen and shoots higher quality videos and photos. That widespread brand recognition allows it to sell its cameras at premium prices, while cheaper rivals are often called "GoPro knockoffs." Over the past year, GoPro expanded its line of cameras with low-end and mid-range devices to appeal to a wider array of customers:Ĭompared to these devices, the Hero 4 Session's $400 price tag seems odd. The Hero 4 Session is an aesthetically appealing device, but will its lofty price tag prevent it from competing effectively against lower-priced rivals?įilling in the gaps GoPro controls about 70% of the U.S. The Session's companion app and Wi-Fi remote are used to access other functions. However, it lacks an LCD screen to view pictures and only has two buttons - one for shooting and triggering a time-lapse photo mode, and another for turning on its Wi-Fi. Unlike its big brothers, the Session does not require an additional waterproof housing before being submerged into ten meters of water.
GOPRO HERO 4 SESSION 720P
The device shoots 1440p video at 30 fps, 1080p video at 60 fps, and 720p video at 100 fps. GoPro ( GPRO 0.54%) just revealed its smallest camera ever, the ice cube-sized Hero 4 Session, which will launch for $399 on July 12th.
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